Party pooper

General elections around the corner. Each political party is wooing their audiences with a slew of advertising tactics:
Awareness:TV, Print, radio, digital
Engagement: Road Shows
Targeting: Day in the life of a consumer

Brand NaMo - smart with his choice of language, his approach is forward and his vision is something one has seen translated in action, a focused plan, no nonsense attitude, edgy, planned

Brand RaGa - is the one who's trying to harp on the glory of yester-year, a pathetic effort to show ones supposed superiority by bringing others down, using young people as ambassadors which doesn't resonate with the general imagery of the parent company, struggling to make an impact. Needless to say, his blatant plagiarism and convenient ignorance of the same

Brand softie: the non entity in the current equation offers pure comic relief with a campaign "Man se hai Mulayam aur Irade Loha hain" with "We didnt start the fire" soundtrack slapped on.

May the best brand win.

Want more cake?

'Cake' is a celebration. 'Cake' is a memory. 'Cake' is an indulgence. 'Cake' is gooey and full of calories. 'Cake' is for adults as much as for kids. 'Cake' should make you shut up and eat.

Let cake be what it is: a kind of food which fills your soul and not chicken soup.

Let it not be a conversation starter. Let it not be full of goodness. Let it be - cake.